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      ["image"] => string(63) "/modules/cms/uploads/recommend/2019/06/21/06144566585327511.jpg"
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}
				
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【企業(yè)微信SCRM】企業(yè)微信快速獲取客戶(hù)之社群裂變方案
時(shí)間:2022-04-12 18:36:22
文章發(fā)布:小妖
原創(chuàng )作者:未知
來(lái)源:互聯(lián)網(wǎng)

隨著(zhù)公域流量中獲客成本的持續升高,高付費引流已經(jīng)不再是企業(yè)的首選。

而裂變獲客恰好具有低成本、傳播快、效果好的特性,因此也成為了許多企業(yè)引流獲客的第一選擇。

同理,在社群運營(yíng)中,裂變也是十分重要的一環(huán),是企業(yè)實(shí)現用戶(hù)增長(cháng)的關(guān)鍵點(diǎn)。

如果能夠做好社群裂變,可以幫助企業(yè)快速裂變社群,進(jìn)而實(shí)現用更低的成本獲取更多的用戶(hù)。

一、什么是社群裂變

社群裂變的核心是通過(guò)獎勵機制促使群內成員完成宣傳轉發(fā)任務(wù),吸引種子用戶(hù)參與助力,從而實(shí)現社群人數的增長(cháng),并循環(huán)這一過(guò)程的一種高效用戶(hù)增長(cháng)模式。

做社群裂變活動(dòng)時(shí),一般的流程是:

1、設定好獎勵機制以及獲取條件,發(fā)送鏈接(海報)邀請群內用戶(hù)參與;

2、群內用戶(hù)生成屬于自己的鏈接(海報);

3、用戶(hù)將自己生成的鏈接(海報)分享給好友或者分享到朋友圈;

4、用戶(hù)好友看見(jiàn)后,助力掃碼并加入群聊;

5、用戶(hù)獲取獎勵。

并且用戶(hù)邀請的好友進(jìn)群后,同樣能夠參與這場(chǎng)裂變活動(dòng),生成屬于自己的二維碼并邀請自己的好友進(jìn)群。

以此形成一個(gè)“老帶新”、“新再帶新”的循環(huán)裂變增長(cháng)模式。

二、 社群裂變的核心思路

確立社群裂變方案時(shí),需要思考以下三點(diǎn),也就是我們創(chuàng )辦社群裂變活動(dòng)的核心思路:

1、獎勵機制(誘餌)

獎勵機制是社群裂變的一個(gè)大前提。

也就是舉辦裂變活動(dòng)時(shí),你設置的誘餌能不能吸引客戶(hù)參與?能不能讓客戶(hù)愿意分享給自己的好友?

對此,我們在確定裂變的獎勵機制時(shí),需要從下面四點(diǎn)來(lái)考慮:

(1)用戶(hù)真實(shí)想要

(2)與企業(yè)業(yè)務(wù)相關(guān)

(3)成本可控

(4)獎品真實(shí)

企業(yè)可以根據自身實(shí)際情況來(lái)設置。例如美妝公司,可以將獎勵設置為某系列口紅的全色試驗裝,既針對了自己的消費群體,又與企業(yè)業(yè)務(wù)相關(guān),獎品真實(shí)。

2、流量的二次擴大

社群裂變是循環(huán)式的,想要實(shí)現良性循環(huán),讓流量不斷二次擴大,那些進(jìn)群的新客戶(hù)是關(guān)鍵所在。

因此,我們同樣需要給新客戶(hù)最好的群聊體驗,從而讓他們也愿意參與到裂變活動(dòng)中來(lái),實(shí)現“新再帶新”的循環(huán)裂變增長(cháng)模式。

那么如何才能給新客戶(hù)最好的服務(wù)與體驗呢?

歡迎語(yǔ),就是給新用戶(hù)的第一印象,自然要格外重視!

這里可以借助微盛·企微管家的入群歡迎語(yǔ)功能,在新客戶(hù)進(jìn)群的第一時(shí)間就給客戶(hù)發(fā)送歡迎消息。

并且設置歡迎語(yǔ)時(shí)支持多種類(lèi)型格式,能夠滿(mǎn)足不同客戶(hù)的入群場(chǎng)景需求,讓客戶(hù)感受到企業(yè)的重視與服務(wù)。            

3、完整的裂變鏈路

社群裂變的基本流程步驟,我們在上文中已經(jīng)提過(guò)了。

當企業(yè)創(chuàng )建裂變活動(dòng)后,需要確保鏈路的每一步都能夠準確實(shí)施,以免出現什么問(wèn)題會(huì )影響客戶(hù)的參與感。

假如每一步都靠員工來(lái)進(jìn)行與統計,不僅工作量大,還容易出現失誤。因此,企業(yè)可以借助一些裂變工具,來(lái)確保社群裂變全鏈路的進(jìn)行。

三、 高效社群裂變工具

做社群裂變時(shí),工具和方法一樣重要。用對了工具,能讓裂變的效率、效果都大幅提升。

對此,曲率企微SCRM推出了群裂變功能。企業(yè)可以自定義設置裂變活動(dòng)規則,包括活動(dòng)目標人數、領(lǐng)獎方式、自動(dòng)通過(guò)好友等,幫助企業(yè)高效裂變社群!

同時(shí)使用群裂變功能時(shí),整個(gè)裂變流程也是一氣呵成的:

1、管理員創(chuàng )建群裂變活動(dòng)

2、通過(guò)群發(fā)的方式將活動(dòng)鏈接發(fā)送給企業(yè)客戶(hù)

3、A客戶(hù)點(diǎn)擊鏈接進(jìn)入活動(dòng)群聊

4、A客戶(hù)分享專(zhuān)屬海報給好友B

5、B進(jìn)入群聊為A客戶(hù)助力,A客戶(hù)獲取獎勵       

并且活動(dòng)期間,企業(yè)還可以查看裂變活動(dòng)數據,有助于企業(yè)對整個(gè)活動(dòng)的效果進(jìn)行復盤(pán)與總結,并為下一次裂變活動(dòng)積累經(jīng)驗。

曲率企微SCRM,助力用好企業(yè)微信做增長(cháng)。了解更多企業(yè)微信行業(yè)解決方案!

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